Are you spinning your wheels?

• Do you have a communications strategy that your employees understand, buy into and are excited about?
• Do you have a clear vision and mission?
• Does your company live its values?
• Are your company spokespeople, key marketing executives and senior management likely to be tripped up by a tricky journalist?
• Do you use PR to support the company’s goals and business objectives?
• Do you use PR proactively?
• Do you regularly measure the impact of your PR program?
• How often does your company engage in spin?

If you said no to any of these questions, or consider yourself reactive or you engage in spin… you need O